Franchise Opportunities

Franchise Opportunities

Hair never stops growing and needs continuous attention, particularly if it is colored or treated. A hairstyle can make or break a look, affect confidence and mood, and even directly influence how others view you. For all these reasons, we all view properly maintained hair as an essential practice rather than simply a desire, making hair care a recession resistant industry. The salon industry grosses 75 billion dollars in revenue annually and continues to grow rapidly. With a consistent demand from women and men wanting to look their best, hair care is a business venture that’s wise to invest in.


We all know that buying a franchise is a great opportunity to own your own business and receive guidance every step of the way. While the Moxie Salon & Beauty Bar® franchise lies within the definitively thriving hair care industry, the brand has already been established and proven to be successful. So why should you consider a full service salon over other business models that focus on one particular service, such as blowouts? Simple, economy of scale! Though some blowout bars are successful now, why narrow your reach. Could there come a time when blowouts are no longer in vogue? Sure! That’s why our business model makes more sense.

By creating a service menu that spans beyond blowouts and into additional hair care and beauty services as well as offering our private label products available for purchase, Moxie has generated a constant and easy to predict cash flow that is to be expected by a franchise. The prices that customers will find at your Moxie Salon & Beauty Bar® are affordable compared to those of a typical salon, providing women and men with the luxury that they desire without being overcharged.

Our ultra-modern high end salon design and brand imaging combine to form an inviting and alluring salon experience. And we back that up with the kind of service experience customers want but at a great value.

We offer a full line of the latest best selling Brands and our own private label hair care products. Our customers love when their favorite stylists recommend our Get Moxified® shampoos, conditioners and other products they need to maintain their look between salon visits.

Our educational team will train your staff on exclusive Moxie blowout styles, cuts, color and beauty techniques, which make us, stand out in the industry.


We pride ourselves on being able to provide the best training to our franchisees and their staff by staying current on all trends whether they are relevant to a town, city or state. We realized early on that our business model must include a way for us to easily adapt to geographical markets and the trends coming out of each. From time to time different markets have expressed somewhat different trends or styles in hair and makeup and Moxie Salon & Beauty Bar® is ready to train and implement such.


Moxie Salon & Beauty Bar® was Founded by twin sisters, Jenn and Jamie Dunn who refer to themselves as the “Moxie Twins”— a nod to their enthusiasm and determination for providing high quality hair care. Starting at a young age, the Moxie Twins attended Parisian Beauty Academy in New Jersey while in high school, eager to begin a career in beauty upon graduation. Both of the twins have worked in some of the top salons in the New York tri-state area prior to opening their first business called Moxie Salon, followed by Moxie Blowdry & Beauty Bar and and then Moxie Salon & Beauty Bar®

Infusing their vision for a salon that offers exceptional hair care services at affordable prices, Moxie Salon & Beauty Bar® became a quickly growing brand that caught the attention of women and men across the tri-state area. After perfecting the operations and cultivating the brand, the twins, working with their uncle Victor Olivetti, decided to offer Moxie Salon & Beauty Bar® as a franchise opportunity to motivated individuals looking to own a business.


Franchise owners can build a solid customer base because there always is a need for what we provide. Frequent education to keep them abreast of the latest trends is what most stylists and colorists look for. Our support system and training for your staff are designed to help them provide trend-right services in their communities, which makes customers happy and gives owners greater opportunities for success.